MICROCREDENTIAL . 100% ONLINE . SELF-PACED

Stop experimenting with AI. Start building marketing strategies that win.

In 60 hours, learn to design, automate and optimise an end-to-end AI-driven marketing strategy. You'll finish with a complete, data-led strategy you can put in front of your boss, your board or your clients.

Enrol Now - AUD$797
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Everyone's using AI. Almost no one is using it strategically.

Your team has ChatGPT open in one tab and a dozen AI tools on free trial. Content gets faster, but results don't move. Leadership asks for an AI plan, and nobody knows where to start.

The gap isn't tools. It's strategy: knowing which AI to use, where in the customer journey, against which KPIs, and how to stay compliant while you do it.

Source: Australian Centre for AI in Marketing, AI Readiness Benchmark Report

Most AI courses teach tools. This course teaches decision-making, systems thinking and strategic application.

What you'll be able to do by the end

  • #1

    ITurn business goals into an AI strategy

    Map objectives to AI-enhanced SMART goals, KPIs and a strategic AI framework.

  • #2

    Choose the right AI stack

    Evaluate tools with a 5-criteria framework and decide whether to make, buy or partner.

  • #3

    Predict what customers will do next

    Use predictive analytics to forecast intent and churn, and build dynamic AI personas.

  • #4

    Personalise at scale

    Build behavioural and psychographic segments and personalise every stage of the customer journey.

  • #5

    Automate and test campaigns

    Run multichannel automation, AI-generated content and AI-powered A/B testing.

  • #6

    Measure, optimise and stay compliant

    Lift ROI with predictive insights, applying the Australian Privacy Principles and AI ethics as you go.

Built for marketers who need to lead with AI, not just use it

You've been asked to "bring AI into marketing". Walk into your next planning meeting with a strategy, a tool stack and the KPIs to prove it works.

In-house marketers and managers

You can't afford to waste budget on tools that don't move revenue. Learn where AI actually pays off, then automate the rest.

Business owners and founders

Clients now expect AI-powered strategy. Add a premium, defensible service and deliver it with proven frameworks.

Agencies, consultants and freelancers

You don't just finish a course. You finish a strategy.

Every lesson ends with a practical application task, so by the final project you've already built most of it. You leave with:

  • rhythm byYour complete AI-driven marketing strategy, built for your own business or a client

  • The MASTER Prompt file, a ready-to-use prompt system for strategy work

  • The Business Primer Prompt, to brief any AI tool on your business in minutes

  • A Responsible AI Marketing Framework covering privacy, bias and disclosure

  • An AI KPI model and reporting rhythm, by marketing function

START BUILDING YOUR STRATEGY ->

 

5 modules. One complete AI marketing strategy.

Every module has video lectures, interactive activities, real-world case scenarios, formative activities and a practical task, plus quizzes, flashcards and a glossary.

  • Description text goes hereConnect AI to real business objectives. Write AI-enhanced SMART goals, evaluate tools with the 5-criteria framework, build a 4-category AI KPI model, and apply the Australian Privacy Principles to AI marketing.

    Milestone: your strategic AI framework and goal architecture

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Prove it on LinkedIn, not just in meetings.

Complete the lessons, assessments and final applied project to earn your AI-Powered Marketing Strategy Mastery certificate. Add it to LinkedIn, your CV and your next performance review.

Learn from the team that wrote Australia's first accredited AI marketing diploma

Dr Sheila Capodanno, Founder, AI Digital Academy

Dr Sheila Capodanno has spent 17 years in digital marketing, leading strategy for International and Australian brands. She designed the nationally accredited 11394NAT Diploma of Artificial Intelligence (AI) in Marketing and has trained thousands of marketers and teams in applied AI.

 

Marketers who stopped guessing

  • "This course completely changed how I approach marketing strategy. It goes beyond tools and shows you how to think strategically with AI. Practical, clear, and immediately applicable."

    Laura M.
    Marketing Manager · Sydney

  • "I finally understand how to use AI properly in marketing, not just experiment with it. The frameworks, real-world examples, and final project helped me design a full AI-driven strategy with confidence."

    Maria C.
    Social Media Manager · Rome

Frequently asked questions

  • About 60 hours in total. It’s fully self-paced, so you can study around work. Most learners finish in [8–12] weeks at 5–6 hours a week, but you can go faster or slower.

  • This is a micro-credential. You’ll receive a certificate of completion, not a nationally recognised qualification. It was created by AI Digital Academy, the team behind Australia’s first accredited Diploma of AI in Marketing (11394NAT). For a fully accredited qualification, ask us about the Diploma.

  • Yes, email our team at contact@aidigitalacademy.com.au, and we’ll reply within 2 business days.

  • AI moves fast, so the course is built around frameworks that work whatever the tool. We update lessons regularly, and enrolled students get every update free for the length of their access.

  • Yes to both. Pay $797 upfront, or choose 3 monthly payments of $279. You’re also covered by our 7-day money-back guarantee: if the course isn’t right for you and you’ve completed less than [20]% of it, email us for a full refund.

  • Yes. You can access Lesson 1 to see how the course works before you buy.

  • Almost certainly. This isn’t a prompting course. You’ll learn how to build a complete AI marketing strategy: setting AI-driven goals and KPIs, choosing the right tool stack, predictive analytics, segmentation, personalisation, automation, and governing it all responsibly.

  • No. You can complete the course using free or trial versions of tools such as ChatGPT, Claude, Canva, HubSpot and Klaviyo. We show you each tool step by step, and no coding is required.

  • Yes, employers can pay. You’ll receive a tax invoice at checkout, and for teams of 5 or more, contact us for group pricing. Courses connected to your current work may be tax-deductible as self-education expenses. Check with your accountant or the ATO for your situation.

  • You’ll apply everything you’ve learned to build an end-to-end AI-powered marketing strategy for your own business or a client. Our team will review it and give you written feedback within a week of your submission. Completing it earns you a certificate.

  • CONTACT US

Your competitors are already building with AI. Start your strategy today.

60 hours. 5 modules. One complete AI-powered marketing strategy you can use on Monday.

ENROL NOW - AUD$797