This ASQA nationally recognised qualification blends marketing strategy with AI technologies, giving you the skills to plan, implement, and optimise data-driven campaigns across digital platforms.

Diploma of Artificial Intelligence (AI) in Marketing

11394NAT

This qualification is designed for marketers, entrepreneurs, and creative professionals ready to elevate their careers and lead with AI. Whether you’re advancing in your current role or switching to a high-demand digital path, the future is calling — and it’s paying well.

  • A smiling woman with glasses and hoop earrings, wearing a striped shirt and layered necklaces, in an indoor setting with blurred background.

    Develop intelligent marketing systems that predict, personalise, and perform.

    AI Marketing Strategist — $110,000+

  • Portrait of a man with dark, curly hair, glasses, and a beard, wearing a black sweater, looking thoughtfully to the side in a well-lit room with a plant in the background.

    Lead AI-driven campaigns that amplify reach and reduce cost-per-lead.

    Digital Marketing Manager — $95,000+

  • A smiling woman with shoulder-length black hair, wearing a blue top, standing among green plants in a bright indoor setting.

    Blend creativity with data to produce high-performing, human-AI hybrid content.

    Content and AI Copywriter — $80,000+

  • A woman smiling with her hair in a messy bun, wearing a white shirt, and a nose ring.

    Design workflows that run 24/7 — so your marketing never sleeps.

    Marketing Automation Specialist — $90,000+

  • A young man with glasses and a beard wearing a white t-shirt, standing outdoors in front of parked cars and a building during sunset.

    Decode data to optimise creative strategy and ROI in real time.

    Social Media and Performance Analyst — $85,000+

  • Woman with dark wavy hair, red lipstick, and a red turtleneck sweater, smiling outdoors during sunset.

    Build smarter brands, launch faster, and grow leaner using AI as your co-founder.

    Entrepreneur / Founder — Limitless

What You’ll Learn

  • ✺

    How to design AI-powered marketing strategies

  • ✺

    Prompt engineering and generative AI tools

  • ✺

    Data analysis, automation, and personalisation

  • ✺

    AI-driven content creation and customer journey mapping

  • ✺

    Ethics, governance, and responsible AI practices

  • ✺

    Integrating AI across the marketing ecosystem

What’s inside

NAT11394001 - Design and Implement Artificial Intelligence Driven Digital Marketing Strategies

This unit describes the skills and knowledge required to design, develop, and implement digital marketing strategies using artificial intelligence (AI). It covers the use of AI-driven tools and technologies to optimise campaign performance, automate workflows, and improve customer targeting and engagement across all stages of the marketing funnel.

NAT11394002 - Apply artificial intelligence technologies to enhance search engine optimisation

This unit describes the skills and knowledge required to Apply artificial intelligence technologies to enhance search engine optimisation (SEO) efforts. It covers on-site, content, and off-site SEO strategies that incorporate AI techniques to improve search engine ranking performance.

NAT11394004 - Apply artificial intelligence technologies for effective advertising and pay per click strategies

This unit describes the skills and knowledge required to apply artificial intelligence (AI) technologies to plan, execute, and evaluate paid advertising campaigns across digital platforms. It includes the use of AI tools to automate bid management, personalise ad content based on user behaviour, and analyse the performance of various advertising strategies.

NAT11394006 - Enhance customer experience using conversational artificial intelligence and chatbots

This unit describes the skills and knowledge required to use conversational artificial intelligence (AI) tools and chatbots to improve customer experience across digital channels and maintain a customer centric approach. It includes the use of AI-powered platforms to design, deploy, and manage automated conversations that support customer enquiries, personalise interactions, and streamline service delivery.

NAT11394008 - Leverage artificial intelligence to conduct market research and extract consumer insights

This unit describes the skills and knowledge required to leverage artificial intelligence (AI) tools to conduct market research and extract consumer insights. It includes the use of AI technologies to identify patterns, analyse sentiment, track trends, and generate strategic recommendations from large-scale data sources.

NAT11394003 - Utilise artificial intelligence tools to develop effective social media marketing strategies

This unit outlines the skills and knowledge needed to utilise artificial intelligence (AI) tools to plan, develop, and implement social media marketing strategies. It covers the use of AI technologies for creating targeted campaigns, analysing user behaviour and engagement patterns, and optimising content delivery across different social media platforms.

NAT11394005 - Employ artificial intelligence for copywriting and multimedia creation

This unit describes the skills and knowledge required to employ artificial intelligence (AI) tools to develop written and multimedia content for marketing and communication purposes. It covers the use of AI technologies for generating persuasive copy, producing video and audio content, creating visual assets, and optimising content for specific platforms and audience segments.

NAT11394007 - Apply artificial intelligence tools for data-driven marketing analytics

This unit describes the skills and knowledge required to apply artificial intelligence (AI) tools to analyse marketing data and generate actionable insights. It covers the use of AI-driven platforms for collecting, processing, and interpreting consumer and campaign data to support evidence-based marketing decisions.

Are you an RTO interested in delivering the Diploma?

Apply to become one of our trusted delivery partners by completing our application form

✺ Frequently asked questions ✺

  • AI Digital Academy is the curriculum owner and education designer — we don’t deliver the Diploma as an RTO ourselves. Instead, we partner with select Registered Training Organisations to deliver the 11394NAT Diploma of Artificial Intelligence (AI) in Marketing under their scope.

    We’ll help match you with the right RTO (online or face-to-face) so your learning experience is seamless and high quality.

  • Yes — upon successful completion, you’ll be awarded the nationally recognised Diploma of Artificial Intelligence in Marketing (11394NAT). This qualification is accredited and approved by Australian Skills Qualification Education (ASQA), which means it’s recognised in Australia’s VET system. Check the training.gov.au website.

    You’ll leave with a credential that holds weight — not just a certificate, but a career-grade qualification that proves you’re AI-marketing ready.

  • Absolutely. The course is designed to be flexible and industry-agnostic — whether you’re in hospitality, retail, health, fintech or B2B, you can apply the frameworks, AI models and strategies to your context.

    You’ll work on projects relevant to your niche so every module gives you real, usable skills — not generic theory locked in a box.

    Once approved, you can deliver the 11394NAT Diploma under your scope — with AI Digital Academy backing you every step of the way.

  • Great to hear you want to lead the change. To deliver the Diploma under your RTO, you’ll apply to become an AI Digital Academy delivery partner. We’ll provide all the training & assessment materials, validation documentation, and compliance support you need.

    Once approved, you can deliver the 11394NAT Diploma under your scope — with AI Digital Academy backing you every step of the way.

  • If you’re a marketer, entrepreneur, content creator, or manager ready to master AI in marketing — this Diploma is for you. You’ll learn how to automate campaigns, analyse data, craft intelligent content, and lead digital innovation confidently.

  • Yes. Study fully online, from anywhere in Australia. You’ll gain access to live support, interactive resources, and AI tools that simulate real-world marketing environments. Flexible, accessible, and built for working professionals.